The load time of your website is an important ranking indicator for search engines. It is also very important for the user experience of your visitors.
When building a website or a blog, no matter what your topic is, the idea is that you’d love for people to be able to organically find you in search engine results so you don’t have to rely on social media all the time.
In my first post in this series I went through some basics of the foundations of backlinks. Backlinks are by no means the be all and end all of SEO. In fact anyone who has spent any time studying the subject will tell you that SEO is always evolving because Google are ever trying to make their search results more accurate by ranking the most relevant sites higher for any given keyword.
There are billions of websites in the world so how on earth do I expect Google to find mine? Quite simply, you tell them. The way to do this is to submit a sitemap to the Google Search Console. The search control is what Webmaster Tools has essentially evolved into.