Start Improving your SEO today
When building a website or a blog, no matter what your topic is, the idea is that you’d love for people to be able to organically find you in search engine results so you don’t have to rely on social media all the time.
However, with almost a billion live websites on the internet, I don’t think I’m exaggerating when I say that competition can be pretty hot.
That’s where search engine optimisation comes in. It sounds flashy and technical but basically all it means is that there are things you can do to improve your chances of appearing in search results.
I’ve previously written about some important SEO factors that contribute to search engine rankings and how important backlinks can be to an SEO strategy, but the following list is less knowledge, and more ways for you to take action on your blogs.
No fluff, just ways to improve your SEO. There are over 200 ranking factors for search engines so each might only make up a little weight, but put together it can be significant.
Got time for a quick pin? Just hover.
Here we go, in no particular order.
- Install the Yoast SEO plugin
- Write blog posts with long tail keywords (search terms) in mind (more than 3 words)
- Write a unique meta description for each page (a few sentences why they should click from Google)
- Use relevant, understandable-to-humans URLs
- Use keywords in H2 headings
- Use the keyword towards the top of the page.
- Use the keyword towards the start of the H1 header
- Utilise internal links whenever possible
- Include keywords in your image titles and alt tags
- Write really long, quality, compelling, shareable articles. We’re talking >2000 words here.
- Email someone with related content and ask if they’d like to link to it.
- Install a sitemap – Click to learn how
- Only Upload size-optimised images.
- Use Google Insights to test your site speed. Then use GTmetrix to analyse it again. Follow their tips to improve your load time.
- Add related links to the bottom of each blog post –
- Use internal links throughout each post. (Wikipedia are the kings of doing this). Here is an example..
- Include external links to other sites throughout your posts. This builds relevancy. Another example.
- Make sure your site is mobile optimised. If not, find a new theme or pay someone to optimise it for you.
- Make it easier for people to share on social media. Always have sharing buttons obvious.
- Add a call to action at the bottom of every post to encourage the read to continue the journey, rather than “bounce” backwards.
It’s Challenge Time
Now that you have this list of action items, most of which can be pretty easily implemented on any website, I want you to commit to making at least one change today. Verbalise it yourself and tell me and the other readers in the comments which one you will implement first and when you’ll do it.
Being accountable is a great way to get things done and even just speaking things out can motivate you to action, so lets take action.
And if you want more tools
Click below to take the 6 day travel blog promotion challenge and download The Ultimate checklist for every serious travel blogger.